The Round
Branding - Graphic Design - Web Desing - Animation
The Round is a new platform for creating and streaming entertainment in Augmented Reality to mobile phones anywhere in the world. Their goal is to bring the theatre experience into people’s homes. The concept was born during the Covid-19 lockdown with the theme of accessible culture very much at the fore front of the agenda.
My brief for The Round was to create an innovative, exciting and experiential visual identity and web site to match their product and ethos. The branding centres around the joy and experience of live entertainment whilst also acknowledging the tech based, sensory platform that is AR entertainment.